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Easy Solutions to Help Boost Your Email Open Rates

If you use email marketing, then you understand the importance of email open rates. Only a portion of the people that you send emails to will actually open the email. This is why you need to grab their attention with the subject line.…

5 Ways to Increase Paid Click Through Rates

An effect paid advertising campaign depends on your ability to get people to click on your ad. At the same time, you want to get the right people to click on your ad. You want visitors that are actually interested in what you’ve got to…

Building a Successful Video Marketing Campaign

Videos have become an important tool in digital marketing. They are eye catching, finger-stopping, and engaging. People are much more likely to stop and watch an engaging video ad on Facebook, Twitter, or in the sidebar of a webpage than…

A Guide to A/B Testing

When you are trying to figure out which tactics work for digital marketing, it is commonly suggested that you run A/B tests. This can give you a better picture of what your target audience responds to and how to capture their attention…