digital marketing

Marketing is all about reaching people and all marketers want to find out how to reach the greatest amount of people with the smallest amount of effort. This often means sending the same generic message to hundreds, if not thousands, or…

Videos have become an important tool in digital marketing. They are eye catching, finger-stopping, and engaging. People are much more likely to stop and watch an engaging video ad on Facebook, Twitter, or in the sidebar of a webpage than…