Traffic

Creating content for your online marketing requires time and energy. It may even require money if you choose to outsource your content creation. So, it’s disappointing when you have dozens of old blog posts that no longer help add to your…

Online advertising spending has surpassed spending on television advertising. While PPC advertising is a big chunk of this spending, social media advertising is becoming just as important. If you’re not already using social media ads to…

Despite the increase in video streaming, podcasts remain a popular medium. This means that you should consider using podcasts in your online marketing strategy. You can use them to repurpose old blog articles or to build relationships with…

Local marketing requires a slightly different approach than traditional marketing. Though, it offers plenty of benefits. Targeting a local market is similar to niche marketing. You’re narrowing your focus to help increase conversion rates.…

One of the biggest obstacles that every entrepreneur faces is generating fresh content. You can only go so far with paid ads and a strong social media presence. You also need to drive traffic to your website. The best way to gain…

If you’re not already using video marketing to acquire new customers, then you’re missing out. Video drives traffic and provides higher engagement rates. You can use video to showcase customer testimonials, product details, or demos.…

Several years ago, if you could receive thousands of visitors each month, you could make decent money thanks to your on-page ads. But, people have become blind to the ads. It’s more difficult to monetize a site with the use of…

Bing Ads is an advertising platform used to display ads on the Bing network including bing.com, yahoo.com, and aol.com. Smaller affiliates like duckduckgo.com and slickdeals.net also fall under this umbrella. Ads show up on Bing when a…

Browsers are a highly personal choice. Everyone has a reason for using the browser they use, and often it’s not based on performance or features, but on habit. Switching browsers just feels weird. With Chrome gaining sixty percent of the…

While the browser wars are far from over, there remain only a few significant players in today’s business world. Everyone knows that Internet Explorer comes with Windows, and the running joke is that it’s “a tool used to download Google…

If you use email marketing, then you understand the importance of email open rates. Only a portion of the people that you send emails to will actually open the email. This is why you need to grab their attention with the subject line.…

After you’ve spent money and time to generate traffic, you need conversions. Your conversion rates are instrumental in your success. So, how do you increase the percentage of people that complete the desired action? By targeting the…

An effect paid advertising campaign depends on your ability to get people to click on your ad. At the same time, you want to get the right people to click on your ad. You want visitors that are actually interested in what you’ve got to…

Gaining a better understanding of your target audience can be incredibly beneficial for internet marketing. It helps you write more effective sales copy, pay-per-click (PPC) ads, blog posts, and find the right content to share on social…

The frequency of your social media posts can directly impact the number of followers that you get and keep. If you post too infrequently or frequently, you’ll lose followers. You’ll also have trouble getting people to take notice of your…

Instagram is becoming increasingly popular. It’s a useful social media site for any entrepreneur that wants to remain updated with the latest marketing channels. As with most social media platforms, the more followers that you’ve got the…

The use of video marketing is becoming increasingly popular for entrepreneurs. The reason is simple. More people are using mobile devices and the videos are easier to view on these devices than reading a lengthy blog post. Unfortunately,…

Twitter is an effective platform for entrepreneurs that want to reach out and increase their online presence. But, these efforts don’t provide a lot of help if you can’t engage your followers. Twitter user engagement directly impacts…

Press releases provide an additional solution for building backlinks, increasing online exposure, and gaining web traffic. Though, if your press release doesn’t deliver the right message, it won’t be effective. A press release isn’t the…

Videos have become an important tool in digital marketing. They are eye catching, finger-stopping, and engaging. People are much more likely to stop and watch an engaging video ad on Facebook, Twitter, or in the sidebar of a webpage than…