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How to Increase Conversions on Your Landing Page
Landing pages are an important part of your marketing strategy. Getting traffic to these pages is essential. But, this traffic means nothing if your page doesn’t convert. If you’re getting traffic, but not sales, then learn how to increase…
Including Local Search Optimization in Your Marketing Plans
As an internet marketer, the majority of your marketing plans are probably focused on a global or regional market. But, honing in on a local market can help increase sales and gain new customers. You can think of this as a form of niche…
How to Deal with Negative and Positive Business Reviews
Most consumers research products and services before making a purchase. One of the most used sources is other people’s reviews. In fact, about 88 percent of consumers look at these reviews. So, it’s important to pay attention to how you…
Increase Your Search Rankings with the Proper Use of Metadata
There are many components to search engine optimization. While it’s important to focus on keyword research, building backlinks, mobile optimization, site structure, and internal linking, there is another factor that may need your…
How to Promote Your Black Friday Deals
Each year as the calendar rolls over from Halloween and toward Thanksgiving, we look with anticipation and excitement toward Black Friday. As a business owner, you must prepare for your Black Friday deals through email campaigns, social…
Creating a Social Media Business Profile That Connects with Customers
You’re likely already using social media as a part of your marketing strategy. If you get a lot of traffic to your website and don’t get a lot of attention on social media, then your business profile may be turning potential customers…
Using Reddit for Business
Users of the Reddit community, known as Redditors, put forth an enormous amount of effort to maintain the integrity of the site. Regulars to the site will make a concerted effort to address questionable activity immediately. But that…
How to Expand Your Online Marketing to the Global Marketplace
When you first launch your website, the quickest way to gain traction and expand your brand is to focus on a niche market. This means zeroing in on a smaller market with less competition. But, at some point, you may find that you’ve reached…
The Four Ps of Marketing
Marketing isn’t easy, and without a proper marketing plan in place, your company may suffer. The main ingredients for a successful marketing campaign are the four Ps. These essential marketing items are product, price, placement, and…
Burying Bad Reviews with Better Reputation Management
Your online reputation can make or break your chances of success. You need to maintain a positive image, whether you’re selling affiliate products or producing your own items.
When a customer leaves a negative review, it can cause…