Blogging

Most of us know by now that Amazon is the largest online retailer.  People often go directly to Amazon when considering a purchase before searching anywhere else.  And, when they do implement a search, Amazon’s extensive marketing and SEO…

In this era of the Digital Age, more and more people are turning to the Internet to increase their marketing exposure.  The problem?  Every day the ways to use online marketing seem to grow exponentially. In one blog post at…

Marketing Funnel–A system that assists in tracking the steps potential clients move through to before ultimately making a decision on the purchase of goods, or use of services.  Marketing funnels let you see at each step what you need to do…

It never fails, you received a free eBook and get excited to read about the latest, and best, way to utilized Social Media posting for your business.  You hungrily tear through the information and then re-write your marketing plan to…

What is a Marketing Funnel? The idea of a funnel is used to illustrate the process a potential client goes through as they become familiar with your products or services. Visually, clients enter the funnel at the widest part, the top,…

As Instagram continues its meteoric rise in both monthly user base and saturation metrics, it makes sense for businesses to get on board. Statistics show that engagement rate on Instagram is much higher than either Facebook or Twitter. Not…

No longer the “New Kid in Town.” Social Media and its marketing resources have gone from a compulsive form of recreation for many to a fundamental piece of any business plan, large or small. What is still not readily known by many business…

If you are over the age of 29, you may be asking yourself, “What exactly is Snapchat???” While you’ve probably heard of it, you may still not know exactly how it works.   And, with most of its users being Millennials and teens, it’s easy…

There are three different but equally important aspects of any good relationship and must be the foundation for the rest of the relationship to be built on. Whether it’s a business relationship or a personal one. Long-term customers can be…

From e-commerce websites to furniture wholesalers, small businesses are discovering the marketing capability of Craigslist.org. If you provide a service or sell wholesale or resale products, Craigslist is a tool to add to your marketing…

Whether they are inserted into the header or placed within the main body of text, images are an illustration of you contents core idea. Including simple images that relate to as wide an audience as possible will help maximize the work your…

Pinterest may not be as popular as Facebook or Instagram, but it still has a lot of potential for any company that wishes to get their brand name out there. Pinterest is an incredibly unique platform that can boost your marketing efforts…

Today’s marketplace is becoming more and more mobile, as stats suggest that nearly fifty percent of commerce is completed via a mobile device. What does that mean for you and your business? It’s time to optimize your website and make it…

Massive email marketing campaigns are a great way to get more eyes on your newsletter or website since you can reach thousands of people at once. However, your campaign won’t be successful if nobody opens your message. According to Madison…

Cold emailing is not as awkward as cold calling, but it still can be a frightening thing to do. A well-written cold email could be the key you need to get into contact with employers, celebrities, speakers, and just about anyone else you…

With over 328 monthly active users on Twitter Game, it’s hard not to acknowledge the power and popularity of one of the world’s most prominent social media platforms. The microblogging trend has taken the internet by storm and it’s easy for…

Marketing online is already incredibly difficult. Sure, you have the entirety of the internet to appeal to, but it also means that you’re competing against countless other online marketers. The internet is a vast place and standing out…

Marketing is all about reaching people and all marketers want to find out how to reach the greatest amount of people with the smallest amount of effort. This often means sending the same generic message to hundreds, if not thousands, or…

Social media has taken the internet by storm. There are 31.25 million Facebook messages, 347,222 tweets, 17,361 LinkedIn profile views, 48,611 Instagram pictures, and 300 hours of YouTube videos uploaded each minute. The internet is full of…

The foundation of every great marketing campaign is a clean, reliable list of contacts who are engaged and have permitted you to contact them. MailChimp allows you to store and manage these lists and gives you the tools you need to grow…