Blogging

It’s no secret that Facebook’s organic reach has been declining over the last few years. If you are a marketer and have noticed that fewer and fewer people seem to see your Facebook content unless it is boosted, you aren’t going crazy. That…

Creating web content is hard sometimes. Creating web content that people will actually read is even harder. When it comes to writing for the web, you have to create content carefully and intentionally. People on the internet have short…

Word of mouth regarding people’s interactions and experiences with a business, has been the age old method of spreading the word about the reputation of a business. Unfortunately, bad news tends to travel so much faster than good news and…

If you want to be able to gauge how well your business is doing, looking at the results of your marketing efforts is one of the key things that will help you. This will provide you with valuable insights on the true performance of your…

In order for your business to grow and to generate greater customer traffic, making use of customer reviews is an excellent way for people who’ve had a previous experience with your business to share their opinions. This information also…

With the billions of people who use Facebook all over the world, this platform represents a gold mine when it comes to reaching people and generating traffic for your online business. As an entrepreneur you always have to be thinking about…

The number one way to really convert website visitors into actual customers is through email correspondence. I can’t tell you how many times this has personally worked on me. A company sends an alluring email, you open it, and then realize…

Podcasts offer a unique marketing opportunity because they don’t offer a commercial break. While there are video podcasts with the chance for visuals, most fully rely on audio. This platform makes any advertisement messages a part of the…

Reviews are a great way for your customers to get an idea of what your customer service is like. Through reviews they know what services your offer, how well you offer them, and the quality of your products without even leaving their home.…

Word-of-mouth is one of the most valuable forms of marketing as it has been shown to influence 20-50% of all purchasing decisions. People will take the recommendation of a person they know and trust over a corporate ad any day. Moving…

Content marketing is extremely important when it comes to navigating the online world. Knowing which content to market and how is equally as important. From social media to blogging, it is crucial for a business to establish its identity…

Businesses that don’t have a brick-and-mortar establishment rely on their website to move their product. Content of the website is essential to convincing the customer to buy. It could be the difference between an idle shopping cart and a…

When tackling a content marketing campaign, you need to know what will rouse online growth and engagement. Text-based content will always be important, but in this digital era, visual content is integral to the success of content marketing.…

With the ability to personalize the online advertising experience, remarketing strategies are gaining traction as one of the most popular internet marketing strategies. Online marketers no longer must rely on keywords as their only…

Both Apple and Samsung have created their own version of a smartwatch that link to a user’s respective smartphone. Users can send text messages, use a variety of smartwatch-enabled apps, and check their email. While smartphones have…

Word-of-mouth, 20-50% of all purchasing decisions are made from it.  Customers are more likely to respond to endorsements from a person they respect than to advertisements.  In the world of digital relationships, word of mouth extends…

In case you aren’t sure what Periscope is, it’s a live streaming video app that was purchased by Twitter in 2015. The allure of Periscope is that it allows you to ‘Go Live’ from anywhere, at any time, while anyone in the world can watch you…

Slack enables your ideas all the way to market by keeping everyone on the same page in real time. Slack is a communication super tool allowing your team to send notifications, get approvals, and sign off on the biggest marketing campaigns.…

What is a Sales Promotion?  When done correctly, sales promotions can transform a business. Most of us these days know sales promotions are usually designed to increase sales or, encourage the use of a service. They are also often one type…

We all know the old cliché, “A Picture Speaks a Thousand Words.”  From the oldest cave paintings and Egyptian hieroglyphs to today’s social media shares, we are consistently finding new ways to use images to communicate, tell stories, and…