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Which Social Media Platforms Should You Use for Online Marketing?
Facebook remains the king of social media platforms. There are over 1.5 billion active users on Facebook. But, it’s not the only social networking site out there.
LinkedIn is still going strong and was recently purchased by Microsoft.…
5 Easy Tips for Improving the Quality of Your Website
The user experience offered by your website can be the difference between a sale and a bounce. If your website is slow, not optimized for mobile viewing, or difficult to navigate, users are likely to go elsewhere.
If you’re tired of…
Simple Solutions for Social Media Marketing on a Small Budget
You don’t need to spend a fortune to promote your business through internet marketing. When you first start off as an entrepreneur, it can be difficult to decide how best to spend your available funds. One area that offers the most…
6 Simple Tips for Increasing Customer Engagement
Entrepreneurs often make the mistake of ignoring their customers. They believe that if sales are good and they offer a quality product or service that their customers will continue to make purchases. This isn’t always the case.
If you want…
How to Create a Social Media Giveaway to Attract New Customers
Social media giveaways provide a great opportunity for attracting new customers. For a minimal amount of money, you can promote your products and increase your brand recognition.
The process is simple. Anyone can create a giveaway. If…
6 Effective Ways to Boost Sales with Downloadable PDF Guides
Over the past several years, there’s been an increased interest in guides and eBooks. They’re everywhere. Almost everyone has an eBook reader, tablet, or a smartphone capable of reading eBooks.
You can take advantage of this trend to boost…
How to Promote Your Products with Demonstration Videos
Entrepreneurs can always benefit from new ways to promote their products or services. You have many options at your disposal. You could start an email marketing campaign. You could write blog posts. You could spend money on advertising.…
7 Methods for Rebranding Your Business without Losing Customers
After several years marketing your products or services, you may find that you’re no longer focused on the same goals as when you started. By meeting the demands of customers and expanding your horizons, your current marketing efforts may…
5 Ways to Establish Yourself as an Authority in Your Field
When you’re first starting out, it can be hard to generate any buzz. Your internet marketing efforts may have little impact. One method of generating sales is to become a leader in your field.
If people regularly visit your website to find…
6 Free Marketing Strategies Every Entrepreneur Should Use
You don’t necessarily need to spend a lot to make a lot. If you’re just getting started with internet marketing, then you may want to dip your toes in the water. There are several marketing strategies that you can use without spending any…
Facebook Posts: There is No Ideal Time
When Facebook started to be a tool for digital marketers, there was a whole slew of data that came out about ideal posting times. Each digital marketing consulting company had a different time of day and day of the week that they designated…
Getting Profit from Facebook Ads
Facebook is a powerful tool for digital marketers. From communicating to customers and getting their feedback to getting more fans and spreading the word about your business, Facebook has changed the digital marketing landscape.
Facebook…
How Gmail Tabs Impact Email Marketing
2013 brought about some changes for Gmail. They introduced Gmail Tabs. These tabs were designed to make Gmail users inboxes less hectic and easier to manage.
Essentially, tabs divided all of your Gmail messages into five sections: Primary,…
How to Improve Your Email Marketing
Email marketing has become more and more challenging over the last few years. With people signing up for multiple email accounts, Gmail changing where your messages go, and more people deleting your emails than opening them, running a…
How to Make Your Content Stand Out
The digital world is pretty saturated with content. Digital marketing is the way of the future and every single business, whether they are direct competitors or not compete with each other for digital space.
People have online content…
How to Use “Spammy” Website Tricks Efficiently
Let’s start right off the bat and make it very clear that we are not encouraging you to spam your customers or trap people with clickbait. Those tactics don’t work out well for anyone.
That being said, there are a few “spammy” website…
How to Write a Great Newsletter
Communicating with your customers and potential customers is important. Email newsletters are a great way to do just that. But more often than not, people will open those newsletters and not actually read them.
This means that all of that…
How to: Reactivation Email Campaigns
Email marketing is a huge task for digital marketers. Emails are the way you communicate with people about company updates, sales, special offers, press releases, newsletters, and more.
It’s one thing to have a healthy subscriber list and…
Outdated SEO Practices to Stop Doing
The world of digital marketing is constantly changing, especially when it comes to search engine optimization or SEO. SEO is one of those cornerstone practices for digital marketers that make the difference between a good online presence…
Shares Don’t Equal Successful Content
Whenever you create content, you probably want it to get shared with a lot of people. After all, shares mean that people have engaged and that your content must be amazing. Actually, this isn’t the case.
While, yes, good content gets…