How to Use “Spammy” Website Tricks Efficiently
Let’s start right off the bat and make it very clear that we are not encouraging you to spam your customers or trap people with clickbait. Those tactics don’t work out well for anyone.
That being said, there are a few “spammy” website…
How to Write a Great Newsletter
Communicating with your customers and potential customers is important. Email newsletters are a great way to do just that. But more often than not, people will open those newsletters and not actually read them.
This means that all of that…
How to: Reactivation Email Campaigns
Email marketing is a huge task for digital marketers. Emails are the way you communicate with people about company updates, sales, special offers, press releases, newsletters, and more.
It’s one thing to have a healthy subscriber list and…
Outdated SEO Practices to Stop Doing
The world of digital marketing is constantly changing, especially when it comes to search engine optimization or SEO. SEO is one of those cornerstone practices for digital marketers that make the difference between a good online presence…
Shares Don’t Equal Successful Content
Whenever you create content, you probably want it to get shared with a lot of people. After all, shares mean that people have engaged and that your content must be amazing. Actually, this isn’t the case.
While, yes, good content gets…
Why Your Organic Facebook Reach is Declining
It’s no secret that Facebook’s organic reach has been declining over the last few years. If you are a marketer and have noticed that fewer and fewer people seem to see your Facebook content unless it is boosted, you aren’t going crazy. That…
Writing Web Content People Will Read
Creating web content is hard sometimes. Creating web content that people will actually read is even harder. When it comes to writing for the web, you have to create content carefully and intentionally. People on the internet have short…
How Online Reviews Impact Your Business
Word of mouth regarding people’s interactions and experiences with a business, has been the age old method of spreading the word about the reputation of a business. Unfortunately, bad news tends to travel so much faster than good news and…
How To Optimize Score Keeping for Lead Conversion
If you want to be able to gauge how well your business is doing, looking at the results of your marketing efforts is one of the key things that will help you. This will provide you with valuable insights on the true performance of your…
What To Do About Bad Customer Reviews
In order for your business to grow and to generate greater customer traffic, making use of customer reviews is an excellent way for people who’ve had a previous experience with your business to share their opinions. This information also…