What Should You Include on a Landing Page?
If you want to make money online, you’re going to use landing pages as a part of your targeted marketing campaigns. So, if you’re unhappy with your sales or conversion rates, the first place to look is your landing pages.
The…
Choosing a Domain Name that Actually Helps Increase Sales
The domain name that you use says a lot about your business. First, it should help identify what industry you’re involved in. Customers shouldn’t have to guess what you sell. The right name should also be easy to remember and promote a…
Boost Your Sales with Highly Effective Social Media Posting Strategies
The importance of social media should never be ignored, when it comes to internet marketing. Every online business needs to have a social media marketing plan in place. It’s one of the most cost-effective ways to promote your products…
How to Increase Conversions on Your Landing Page
Landing pages are an important part of your marketing strategy. Getting traffic to these pages is essential. But, this traffic means nothing if your page doesn’t convert. If you’re getting traffic, but not sales, then learn how to increase…
Including Local Search Optimization in Your Marketing Plans
As an internet marketer, the majority of your marketing plans are probably focused on a global or regional market. But, honing in on a local market can help increase sales and gain new customers. You can think of this as a form of niche…
How to Deal with Negative and Positive Business Reviews
Most consumers research products and services before making a purchase. One of the most used sources is other people’s reviews. In fact, about 88 percent of consumers look at these reviews. So, it’s important to pay attention to how you…
Increase Your Search Rankings with the Proper Use of Metadata
There are many components to search engine optimization. While it’s important to focus on keyword research, building backlinks, mobile optimization, site structure, and internal linking, there is another factor that may need your…
Tips for Increasing Your PPC Ad Campaign Click-through Rate
PPC ad campaigns remain an effective way to instantly gain conversion-ready prospects, as long as you know how to run your campaign.
If you do a great job of attracting the right visitors, the traffic that you generate from PPC ads…
Tips for Triggering an Emotional Reaction in Your Sales Copy
The use of emotion in marketing goes back hundreds of years. Though, in the past hundred years, triggering an emotional reaction has become a science. Businesses have spent millions of dollars trying to learn which phrases, colors,…
How to Grow Your YouTube Following
Today, YouTube has over one billion viewers. If you aren’t using YouTube to grow your audience, you’re missing out on a substantial portion of the population, and a great way to increase your influence online. It’s not just…