The Simple Formula for Online Marketing Success
When it comes to running your own online business, the formula for success is surprisingly simple:
- Find a popular product that people want
- Create the structure that allows people to find the products you promote
- Turn on your sales engine and count your money
Yet while it may sound easy, executing such a strategy profitably is much more complicated. After all, if it were easy everybody would be an Internet millionaire!
Finding the Right Products
The key to finding a popular product that people will want is identifying evergreen products. These are products that never go out of demand regardless of how the economy is doing or how many people have already bought them.
These include products that either offer solutions that can never truly be solved or that feed a customer base that is continually filling up with new customers. Examples include dog obedience, weight loss, and get rich quick products.
Internet Search Tools
Once you have identified an evergreen niche that you will be comfortable working in, it’s time to look for infoproducts that have the highest amount of prospective customers to do online marketing. To do this, we are going to use the free search tools provided by the Internet.
The first stop should be the Google Product Search (http://www.google.com/prdhp/). This free site tells you what products within your chosen niche are hot right now. In other words, it tells you the niche infoproducts that have the greatest number of prospective customers.
The Amazon Bestsellers page (http://www.Amazon.com/bestsellers/) is another great place to find niche product s with high demand. Plus, you can enroll in the Amazon Associate’s program and promote many of the products offered on the site as affiliate products on your web pages. Then, every time somebody clicks through from your page to Amazon and buys that product , you make a sales commission.
Other places to look for hot product s within your niche are the Alexa Internet “What’s Hot” page (http://www.alexa.com/whatshot/) and eBay Pulse (http://pulse.ebay.com/).
Niche Statistics for Infoproducts
While Google Product Search and Amazon Bestsellers will tell you what infoproducts consumers are looking for, that only gives you half the information you need to make your decision about what infoproducts to promote for online marketing. The next step is to compile statistical data so that you can make an informed decision.
Researching Niche Statistics Online
You can find statistics on individual infoproducts within a niche by using the free Google Keyword Tool (https://adwords.google.com/). Start by entering some generic “product niche” terms, such as “dog obedience training”. You will then get an idea of the sort of terms and items people are searching for in that particular niche.
Sources for Niche Data
One of the best places to find statistical data on your niche to determine its popularity is Google Trends (http://www.google.com/trends/).
It will show you whether a particular niche is seasonal or whether it is an evergreen niche that has more staying power.
Using the free Google Trends tool, we can see for example that “dog obedience training” is an evergreen niche, while searches for “rose bouquet” tends to peak around Valentine’s Day.
Determining Maximum Value
After you have identified evergreen niches that have lots of potential customers, it’s time to find individual infoproducts within those niches that prospective customers are anxious to buy.
To do this, we must visit websites where we can browse affiliate infoproducts. Some of the most popular include:
- Clickbank (http://www.clickbank.com/index.html) for digital infoproducts
- Commission Junction (http://www.cj.com/) for digital infoproducts
- Market Health (http://www.markethealth.com/) for health infoproducts
- Amazon Associates (https://affiliate-program.amazon.com/)
Using the Internet’s free tools to identify evergreen niches then select products within those niches that you can promote for profit is the first step in the formula for online marketing success. If you’d like to have access to even more powerful marketing tips, as well as a way to generate conversion-ready Internet marketing prospects each month, click here to learn about my done-for-you system